GTM & Revenue Strategy
Building a scalable, high-impact sales organization starts with the right foundation. Whether you need to refine your sales process, pivot to a new market, or align your GTM team, I’ll help you create a strategy that drives predictable revenue growth. From defining your ideal customer profile and messaging to integrating teams post-M&A, I ensure your sales organization is structured for efficiency, alignment, and long-term success.
1
Data Driven Sales Process Design
Using your sales data, I’ll create a scalable, repeatable sales process tailored to your business model, ensuring consistency and predictability in revenue generation. By identifying bottlenecks and optimizing the sales funnel, we’ll drive efficiency and improve conversion rates.
2
Pivoting to a New Market Segment
Expanding into a new market requires the right strategy. I’ll help assess market potential, align sales strategies and messaging, and develop a go-to-market roadmap to ensure a seamless transition and successful launch.
3
ICP and TAM Definition and Messaging
A well-defined Ideal Customer Profile (ICP) is critical for targeted growth. I’ll refine your ICP using data-driven insights, create a TAM, and develop messaging that resonates with your audience, and align sales and marketing to create a cohesive customer engagement strategy.
4
GTM Team Alignment
Go-to-market success depends on strong cross-functional collaboration. I’ll help break down silos between sales, marketing, and customer success, define clear roles and responsibilities, and establish a structured communication cadence to drive alignment and execution.
5
M&A Field Integration
Merging sales teams post-acquisition can be disruptive without a clear plan. I’ll develop an integration strategy that aligns processes, messaging, and territories while providing change management support to ensure smooth adoption and minimal disruption.
6
Sales Team Org Design
Building the right sales team structure is key to scalability. I’ll help design a cost-effective, high-impact sales organization with clear roles, compensation structures, and career paths, optimizing coverage models to maximize efficiency and revenue potential.