The Modern GTM System™
Our team evaluates your current GTM tool stack and the state of your AI deployments alongside how your GTM actually functions to provide you with a best in class deployment plan. Structuring your GTM systems the right way will give you a higher ROI on all AI investments across the company.
You need to define the systems that fit your actual processes
You have every best in class tool with no ROI
Your data need a single source of truth and a feedback loop
Every team that pulls data gets a different result
AI deployments work when the structure beneath them is clean
AI is deployed everywhere with no measurable impact
What an Engagement Looks Like
01
Every engagement starts with a set of interviews and existing document review to understand how your revenue engine runs and what is needed for your specific company. Best practices can't be applied blindly, they need to be adapted for the reality of day to day work.​
02
The Revenue Insiders will work with your team to build out your GTM System including a catalog of what you own, the architecture you need, a heatmap of where you should act first, and the AI you should be deploying for the highest ROI.​
03
Your existing Revenue Engine is at the heart of the entire engagement, which translates into the team members learning about how to maintain the architecture and buying decisions going forward.
04
​At the end of the engagement you will have a full GTM systems stack with an identified path of what you need to build or buy next. You will have AI deployed in the right places and a higher ROI on the company level AI you are already invested in.
Our Approach
Data Governance
Defining who owns what across your organization so your new structure can stay in tact.
Process Review & Scoring
Evaluating your core GTM processes to understand their maturity and how they feed into your systems.
The Modern Data to AI Learning Loop
Mapping out each piece necessary so your fragmented stack can have the proper data flow.
AI Readiness
Deploying, correcting, or removing AI solutions so that you are using AI in the right places at the right time.
Single Source of Truth
Identifying your single source of truth and the mapping necessary to move your systems to that end state.
Tiffany Jones
Tiffany Jones is a GTM executive and strategic advisor with a track record of building the revenue infrastructure that takes companies from growth stage to IPO-ready. She has spent her career embedded in some of the most consequential scaling moments in B2B SaaS — most notably eight years at DocuSign, where she played a central operational role in the company's growth from $100 million to over $1.5 billion in revenue and through a successful IPO, and most recently as a senior GTM leader at HackerOne, guiding the Series E cybersecurity firm through critical decisions around revenue structure and go-to-market evolution.
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Today, Tiffany brings that operator experience directly to clients through The Revenue Insiders consulting practice. Her focus is GTM and revenue strategy: designing the systems, structures, and decision frameworks that allow revenue organizations to scale with intention. She works with leadership teams who are building for what comes next — whether that means entering a new market, aligning a fragmented GTM motion, or establishing the operational foundation required to reach the next stage of growth.
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As co-founder of The Revenue Insiders, Tiffany is equally focused on elevating the next generation of GTM leaders — through the podcast, through advisory work, and through content that reflects how revenue actually gets built.