The Modern Sales Leader™
Description: A 14 week coaching program for frontline sales managers who moved from carrying a territory to running a team. There are six modules, and every one of them gets worked on your actual team: your number, your calendar, your reps, your open deals. No case studies, no example companies, and nothing stacked on top of the job you already have. You will run your own number, your own calendar, and your own reps through every framework in the program. That means a revenue plan built backward from your target, a rebuilt calendar, a redesigned forecast meeting you run the same week you learn it, coaching plans for your reps by name, and the accountability conversation rehearsed before you go have it. At the end of the 14 weeks you walk away with a playbook your team is still running, a 90 day plan, and the proof of behavior change you need to make the case for the next seat.
Cohort Start Date: September 7, 2026
Audience: Current Frontline Sales Managers
You are a great seller. This is how you become a great leader.
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Sound Familiar?
Nobody handed you a playbook for this. You’re managing the pipeline instead of coaching the people, jumping into deals your reps can’t seem to run on their own, and trying to “develop your team” with no idea what that means tactically. You don’t need another leadership book. You need frameworks you can run on Monday and a room of people navigating the same transition.
The Course at a Glance
Module 1: Plan Your Business
A revenue plan built backward from your number, grounded in the inputs you can actually move.
Module 4:Develop Your Reps
Not every rep needs the same thing. Learn to read each one, then coach, teach, or direct with a framework.
Module 2: Own Your Calendar
Your calendar runs you. Protect prime selling and coaching time, then build a weekly cadence.
Module 5: Hold Your Standard
Accountability is not just about hard conversations, it setting an expectation and hold them.
Module 3: Run Your Meeting
Turn status updates into a system that counts for Forcast, Pipeline, and 1x1s.
Module 6: Build Your Team
You dread the open seat, so you keep the wrong rep. Build a bench, hire on a scorecard, ramp fast.
Meet Your Coach
You don't need another leadership book. You need someone who's actually sat in your chair, a set of frameworks you can run on Monday, and a room full of people navigating the same transition.
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The Modern Sales Leader™ was created by Sarah (Bedwell) Henselman and Kelly Lewis, built together from their combined decades as frontline sales leaders and GTM Executives. Kelly coaches the program herself, so you're learning directly from someone who's done the job, not theory from a training company.
Kelly Lewis is a seasoned revenue executive with nearly two decades of experience driving high-impact growth and operational excellence. Passionate about building top-performing teams, she excels in creating robust cross-functional GTM alignment that powers boardroom results. With deep expertise in Sales Leadership, Revenue Strategy, and Revenue Enablement, Kelly specializes in transforming GTM initiatives into measurable successes.
Kelly began her career in Healthcare IT Sales with Cerner and Perceptive Software where she quickly demonstrated her skill in complex sales environments. Rising through the ranks to lead revenue teams, she successfully navigated five acquisitions and contributed to a successful IPO at Amwell, all while maintaining a laser focus on team performance and growth.
Frequently asked questions
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